ATLANTA, Ga. (Atlanta News First) - Sometimes, a simple sound is enough to send a chill down your spine. But why does that happen?
Ashley Pearce, a hearing care professional with HearUSA Atlanta, came to Atlanta News First to discuss the science behind spooky audio ahead of Halloween. Horror movies and other media use high and low frequencies and unexpected sounds to tap into primitive instincts, she said.
You can visit HearUSA’s website here.
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